How to Use Your Instagram Bio to Attract New Clients

November 24, 2019

Hello friends! Today I am back to talk all things Instagram bios. Your bio is the first thing potential followers and clients see when they click on your profile. People are reading your bio to learn about you BEFORE they even dive into your feed and get the feel for your ~aesthetic~. Your Instagram bio is where most people capture their first impression of you – think of it as your elevator pitch. And since you only get 150 characters, be sure to make them count with these 5 tips!

1. Optimize Your Name Section

The name portion of your Instagram bio is searchable. If you put your keywords into your name section (i.e. hairstylist, nutritionist, entrepreneur, etc.) you have potential to show up if someone is searching for those keywords. Take my client Rylee Heyza Hair for example. Rylee’s name section has her name, but also contains the words “Detroit Stylist”. By doing this, Rylee is able to appear in the results of people searching for any of those keywords. This a great tactic to help generate more traffic to your account and attract new clients or customers.

2. Be Clear About Your Niche Statement

This is the most important line in your bio. It explicitly states who you help and how you help them. Let’s break this down further using myself as an example. My own personal niche statement is, “I help lifestyle, wellness, and beauty businesses grow authentically online”. Right away you’re able to see the type of person I help (brands, influencers, and entrepreneurs in the lifestyle, wellness, and beauty space) and how I help them (growing their business authentically using social media). This is key to capturing the attention of people who may not know that you are exactly what they have been looking for.

3. Provide a Fun Fact or Authority Builder

If you have some characters left to work with after you’ve crafted your niche statement, feel free to use the extra space to add in a fun fact about yourself or an authority builder. This gives a little more personality to your bio! Lets go back to Rylee as an example. In her bio she states that she is a certified Bellami Pro Artist – this is an authority builder. Other examples of authority builders could be something like best selling author, how many views you have on YouTube, a company or program you’ve founded, etc.

4. Include a Call to Action

How can I say this nicely… people are dumb lol. If you want them to click the link in your bio, download your freebie, sign up for your email list, etc. you have to explicitly ask them to. You can’t throw a random link in your bio without any explanation and expect people to click on it. People want to know what they’re getting out of it, so be sure to include a call to action. CTAs also go hand in hand with my fifth and final tip.

5. Include Links

Always always always include links. You want to direct people to your other content. Whether it be your website, most recent blog post, an email sign up list, or course wait list – be sure to include links to drive people elsewhere. There are tools like Linkin.bio, Linktr.ee, and Milkshake that allow you to add in multiple links to different sites and they will generate it all under one link. Then, you can put that one link in your bio and people are able to click it to see the multiple links you have! It’s super helpful and I definitely saw an increase in traffic after I started using it myself.

And that’s it! Hopefully these tips help you create a more intentional Instagram bio that brings your current followers and clients (and potential ones) a better understanding of who you are and how you can help them.

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