Essentially, this new update is encouraging creators to spend more of their time and energy on Instagram instead of other platforms like TikTok and YouTube. The reason why we’re not convinced you’ll see any creators jumping for joy over subscriptions is that they already feel supported in their careers on other platforms. Instagram is once again late to the game.
With IG subscriptions, creators will be under greater pressure to create unique content to quickly produce in order to keep their paying subscribers happy. Unfortunately, this will likely lead to burnout for a lot of creators. While we believe Instagram had good intentions with creating subscriptions, we see it creating added stress instead of making creators’ jobs easier.
As for subscribers, social media has always been a public space to connect and access content from their favorite creators for free. We’re skeptical to believe a lot of Instagram users will start budgeting for a monthly social media subscription.
What do you think of Instagram subscriptions? Would you pay a monthly subscription for your favorite creator(s)? Let us know your thoughts in the comments below!